Cognitive Dissonance: 50 Years of a Classic Theory

cognitive dissonance In the field of psychology, cognitive dissonance is the perception of contradictory information and its mental toll Relevant items of information include a

The central thesis of cognitive dissonance theory is that when two beliefs are inconsistent, individuals experience negatively arousing cognitive dissonance Cognitive dissonance happens when you hold two conflicting thoughts in your mind at the same time — like loving both hamburgers and cows Cognitive dissonance